- August 2012
The other day my kids and I saw a sign advertising organic dry cleaning. When I scoffed, they immediately wanted to know what bothered me about the claim. Soon I was hopelessly tangled in chemistry, agriculture, etymology, consumerism, advertising, the FDA, EPA, FTC… By the end of it, all I had managed to do was bore them to death and possibly improve their position against broccoli.
At home I showed them a website called the The Greenwashing Index . Bingo! It was the perfect tool to teach them about misleading and false advertising– and it was fun! On the website you can submit, view, and rate ads on a scale of AUTHENTIC to BOGUS. We had a blast and ended up talking about how imagery, music and messages unrelated to the product influence our purchasing and therefore our impact on the planet.
What Is Greenwashing? It’s Whitewashing, But with a Green Brush. Everyone has heard the expression “whitewashing” — it’s defined as a coordinated attempt to hide unpleasant facts, especially in a political context. “Greenwashing” is the same premise, but in an environmental context.
I first heard about the Greenwashing website at the GoGreen Conference in Austin a few years ago. It is an interactive website designed by Enviromedia and the University of Oregon to give the public tools to vet advertisements and render judgment on the level of greenwashing each employs.
So check out the The Greenwashing Index, and next time you see greenwashing, or white-washing for that matter, start the conversation with a child in your life. It’s a powerful one.
Back to the sign at the local cleaners… sure, their cleaning method, Hydrocarbon, is probably organic. They use a volatile, carbon-based compound solvent manufactured by ExxonMobil. The problem is that “organic” doesn’t mean what we are conditioned to believe it means. It does not mean healthy, eco-friendly, and non-toxic. If we are talking “of or related to compounds containing carbon”, then yes, dry cleaners everywhere are organic and always have been.
Mark tossed me this morsel of priceless home stain removal advice a couple of weeks ago. I am still chuckling about it so I thought I’d share it with you today. I’m still not sure if the photo is before or after. Read, laugh, share, but DON’T try this at home!
We really hope you will trust us to help you with your stains rather than resort to un-tested home remedies. Fabrics all react differently to chemicals and you can very easily do more harm than good to your garments. Our production manager, Jimmy, has been removing stains for over 30 years and has all the right tools to make sure the fibers and dyes are not compromised!
Save your meat tenderizer for your Chicken Fried Steak!
Starting Wednesday August 1st, and every Wednesday in August, 5% of all sales at EcoClean will be donated to AFS. Individuals can make a difference for AFS and for the future of film in Austin by patronizing EcoClean any Wednesday this month.
IT’S A COMMUNITY EFFORT!
The PROPS program not only recognizes the people and organizations making a difference in Austin, it also gives our customers the ability to contribute every week. We commit to giving the 5%, but it’s up to our customers and the community members who hear about the program to come in with their cleaning to make a difference and ultimately increase the donation.
AUSTIN FILM SOCIETY — their tag line says it all: MAKE WATCH LOVE FILM. AFS is a non-profit organization that promotes the appreciation of film and supports creative media production. AFS achieves its mission by exhibiting rarely seen films, providing financial support to regional filmmakers, offering film education programs to youth and adults, and attracting creative media productions to Austin and other locations throughout Texas.
What began in 1985 as a small group of cinephiles getting together to watch and discuss independent under-distributed films has become a powerhouse of support for film and digital projects. They work with all budget levels and types of productions: feature film, television, commercials, music video, and digital video. Their credits include TRUE GRIT, GRINDHOUSE, FRIDAY NIGHT LIGHTS, THE TEXAS CHAINSAW MASSACRE, SECONDHAND LIONS, THE LIFE OF DAVID GALE, PREDATORS, THE LYING GAME, MACHETE and MISS CONGENIALITY. They have also hosted photo shoots for Entertainment Weekly, Texas Monthly, and NBC Universal and hosted commercial productions for Bud Light, Nike, L’Oreal, and Hallmark.